A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.
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One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.
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Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.
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In this blog post, we’ll be diving deeper into marketing automation platform maintenance and how marketing data operations best practices form a crucial part of your revenue marketing machine.
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Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!
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It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)
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Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.
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Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.
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In this post, we’ll cover a few webinar promotion best practices and channels to use as well as share a few tactics we’ve used successfully in the past to promote webinars for a few of our clients.
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At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.
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Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.
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Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?
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Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.
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Case Study: How Macro Built a Global Concierge Team Partner Marketing - A Macro Case Study from Macromator Inc. The Client’s Story The client sells customer…
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The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.
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The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).
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See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.
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See this infographic for a detailed breakdown on all the services Macro provides to help your company succeed.
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See this infographic to learn about how your team can enhance their Marketo campaign execution.
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See this infographic for a look at different lead nurturing campaigns you can implement now to improve your lead generation strategy.
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See this infographic for an in-depth look at the lead management process that a customer may take.
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See this infographic for an overview of how you can improve the integrity of your marketing database.
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Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto
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Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.
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Macro makes it easy for companies to run marketing and sales operations at scale. We enable companies with their digital marketing technologies to make better data-driven decisions.
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