Partner Marketing – A Macro Case Study from Macromator Inc.
The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.
Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing program, Macro’s team of Channel Marketing experts can help you elevate your channel marketing strategy.
Our advisers help make your job easier on an ongoing basis. Adapting to your work style, we are a natural extension of your team for ongoing projects and campaigns. Use dedicated support for your marketing operations needs, so you’ll be able to focus on the larger marketing picture. Leave the details to us.
With this option, the length, scope and team for the assignment is as you request it. Use our resources to help speed up different projects and initiatives. Our highly skilled advisers come together to help you deliver your marketing objectives on time.
Seize the potential what our concierge services and partner marketing experts can do for your business. Contact us today to see how we can help. Macro’s team stands ready to help you get started on your journey.
A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.
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See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.
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The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?
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Macro makes it easy for companies to run marketing and sales operations at scale. We enable companies with their digital marketing technologies to make better data-driven decisions.
Macromator Inc.
417 Bloor St West, Unit 203 Toronto, Ontario M5S 1X0
Satellite offices in San Diego, São Paulo, Bucharest, Spain, and China
+1 647 760 8629
info@macromator.com
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