One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.
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Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.
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In this blog post, we’ll be diving deeper into marketing automation platform maintenance and how marketing data operations best practices form a crucial part of your revenue marketing machine.
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Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!
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Macro makes it easy for companies to run marketing and sales operations at scale. We enable companies with their digital marketing technologies to make better data-driven decisions.
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