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Magical Martech Experiences
Magical Martech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

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Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline
Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

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Webinar Promotion Strategies to Help You Get Results
Webinar Promotion Strategies to Help You Get Results

In this post, we’ll cover a few webinar promotion best practices and channels to use as well as share a few tactics we’ve used successfully in the past to promote webinars for a few of our clients.

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3 Tips to Increase Webinar Registration
3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

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