At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.
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Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?
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Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.
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The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.
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The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).
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Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto
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Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.
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The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?
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In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.
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When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.
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Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.
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Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.
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Macromator Marketing Operations (MOps) Agency, the Canadian-based, B2B Marketing Operations agency, announces today that its President and Founder, Dan Radu, will host a panel discussion How Marketing Leaders Buy in Toronto, in conjunction with Toronto Enterprise Sales Forum.
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The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are just one week away from the Marketo Summit, so I wanted to share some figures on Infor to all the fellow Marketo users and friends which will serve as a good background information.
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Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.
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How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.
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The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.
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If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.
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Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.
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Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.
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A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.
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While writing these thoughts down on the flight back from San Francisco, I reflected on this year’s Marketing Nation™ Summit organized by Marketo at the Moscone Center on April 7 - 9, 2014.
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The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!
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Macro makes it easy for companies to run marketing and sales operations at scale. We enable companies with their digital marketing technologies to make better data-driven decisions.
Macromator Inc.
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