The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming! We want to bring together marketing technologists, customer relationship management (CRM) users and everyone interested in marketing automation in this meetup community.
The positive feedback comments received reinforced that we are on the right path which made us extremely happy. The meetups will always be informative and insightful.
A big thanks goes to our friends at BrainRider for hosting the event. The plan is to run more MeetUps in the upcoming year on various marketing automation and CRM topics. Marketing automation users, solution creators, consultants and CRM fans interested in presenting please get in touch.
If you missed it or just want to take another look at our presentations here they are: Scott Armstrong's presentation on B2B Lead Qualification and more marketing knowledge can be found on the BrainRider website.
Check out their B2B Content Marketing section!
Dan Radu's presentation on behavioural and demographic lead scoring can be found on SlideShare below. The examples provided are based on Marketo and Sales Insight solution for Salesforce.com and Microsoft Dynamics CRM. We looked at both behavioural and profile triggers.
How to Create Lead Scoring Models with Marketo Examples from Macro Inc.
More MeetUps coming up in the next year! Stay tuned!
A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.
Read More
One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.
Read More
Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.
Read More
Macro makes it easy for companies to run marketing and sales operations at scale. We enable companies with their digital marketing technologies to make better data-driven decisions.
Macromator Inc.
417 Bloor St West, Unit 203 Toronto, Ontario M5S 1X0
Satellite offices in San Diego, São Paulo, Bucharest, Spain, and China
+1 647 760 8629
info@macromator.com
© Macromator Inc. All rights reserved. | Privacy Policy