The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!
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Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.
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Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.
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Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually exists in an email tool which most likely doesn’t enforce any data integrity and has limitations such as number of fields, records and size.
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Macro makes it easy for companies to run marketing and sales operations at scale. We enable companies with their digital marketing technologies to make better data-driven decisions.
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