The new year brings change for everyone, and we're no exception! In our mission to be the most effective marketing technology operations company, we have to stay on top of a dynamic marketing technology landscape, and we’re happy to announce we are now just Macro, a marketing & sales operations agency.
We still provide the same quality service as Macromator, but as Macro, we’ve extended our world-class services to support both departments - Sales and Marketing. The concept of “macro” in marketing technology means to automate tasks for better efficiency - all starting from a single instruction. Our name may be shorter, but our company is bigger and able to handle more now.
With the name change comes a new look and feel for Macro. Our new logo reflects how we're constantly improving to be more efficient in meeting our enterprise clients’ marketing and sales operational needs. We help both marketing and sales, because one can’t improve without the other. Digital marketing technologies need to empower companies, leading to better performance, efficiency and revenue.
The new brand is now just a better representation of our practices, philosophies and believes:
We help companies become enabled by their digital marketing tools when they need an extra hand. We’ve always been focused on simplifying things for our clients, and a shorter name represents that. Macro is a team of professionals whose experience with tech like Marketo, Hubspot, Salesforce, WordPress websites and Uberflip content hubs (just to name a few) has delivered better marketing and sales alignment to our clients Me to We, Torani, Upwork, SribbleLive and many more. Whether you've used our help in the past or want to see what Macro can do for you in the future, feel free to shoot us a line as we celebrate more than six years as a global business!
At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.
Read MoreThe Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.
Read MoreThe client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).
Read More