Pardot Shortcuts

A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.

One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.

Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.