Content marketing is the process of creating valuable and relevant content to attract, acquire and engage your audience as defined by Marketo. Communicating effectively with your prospects, whether it be through social media, email, or otherwise, can be challenging.
B2B marketers are often wondering “how do I get my message across effectively with the right content?” Macro’s content marketing experts are here to help. With 71% of consumers trusting solutions that provide them with useful information, knowing how to communicate effectively has never been more important.
10.4
The consumer engages with 10.4 pieces of content before
making a purchase
5X
Consumers are 5 times more
dependent on content than they were 5 years ago
Your content needs may be specific to one campaign or may span multiple stages, each requiring different types of content for specific audiences. Our content marketing services span wide, from developing a unique content strategy catered to your business needs, to specialized copywriting services covering everything from nurture campaigns, landing pages, asset creation, and social media.
Our mission is to elevate customer experiences through the orchestration of technologies, people, processes, content and data - let us help you enhance your workforce and take content creation out of your hands. We have the expertise to help you improve your targeting and customer engagement.
Macro’s content marketing experts can help you enhance your content to become knowledge for your customers. We review and improve your communication efforts and resoures using engagement strategies, conversion optimization and usability best practices.
Your audience likes to interact via multiple channels. How does your content marketing content support and adapt to communications in different channels? The Macro team can adjust your messages for all your channels.
Good quality design that converts is very hard to achieve. Macro’s team of specialists can take care of your email and landing page templates so you can free your time up for more important business matters.
Macro’s content marketing experts can help you optimize your resource center with high quality content. We can design infographics, write engaging whitepapers, and help you better organize your content. We make sure you're speaking to all your buying personas and addressing the different needs of your audience to generate more conversions.
As part of our mission to make life easier and elevate your customer experience, Macro offers dedicated and project based resources that fill your capacity gaps, alleviate your workload, and help you deliver projects on time.
Macro offers dedicated resources to help your team get their projects done on time. When you’re experiencing capacity gaps and looking to fill them, we have you covered. Our specialists examine your needs, and direct the appropriate expertise to help you reach your objectives.
Sometimes your capacity needs might be temporary and project-based. Macro offers resources on a per-project basis to help you finish your work, quicker. When your workload for a particular project is too much to handle and you’re worried about delivering on time, this is a good option.
Global
Cost effective
Responsive
As Bronze Solution Partner, Macro helps companies succeed with digital transformation
Macro is honored and humbled to win Best Professional Services at the SME National Business Awards.
Macro sits on the MarTech Council of the Canadian Marketing Association
Marketo Silver Partner, fully qualified to help implement, optimize and scale Marketo marketing automation
Macro makes it easy for companies to run marketing and sales operations at scale. We enable companies with their digital marketing technologies to make better data-driven decisions.
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417 Bloor St West, Unit 203 Toronto, Ontario M5S 1X0
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