Better B2B Strategy

Practice better B2B marketing to generate more sales qualified leads, nurture leads not ready to buy yet and improve your communications with your existing customers.

Macro’s B2B tactics and strategies help marketing organizations enhance their ability to build and progress sales pipeline. Our clients generate not only more leads, but better quality leads which will keep your sales and executive team very happy. Therefore, we believe in achieving short-term results and driving transformation towards modern marketing practices.

Ask yourself the following to gauge if you need to practice better B2B:

• Can I describe my buying personas?
• How do I engage my leads before and after an event?
• In what way do I measure the effectiveness of my marketing campaigns?
• How are leads converting from being Marketing Qualified to being Sales Qualified?
• What do I do with leads which are not ready to buy yet?

You can build a better B2B marketing machine and execute it by developing high quality content, optimizing your landing pages and improving your email campaigns. In other words, you will benefit from both strategic services and practical technical execution services using your marketing automation platform and customer relationship management (CRM) system.