The truth is very few marketing organizations are using their data to make strategic decisions. The data is most of the time generated in silos, is not usually clean and no relevant reporting is built. Making data-driven decisions is the key to succeeding as a modern marketing organizations.
Business intelligence can be built directly in your customer relationship management (CRM) system or you can take it to the next level of insights by using more advanced analytics platforms and data visualization tools.
Using business intelligence your sales team can better understand what impact your marketing activities have on closed won opportunities. Your sales team can gain more insights into the interactions of your customers before engaging with your sales department. Your sales team will be further empowered to
Using business intelligence your marketing team can more effectively execute marketing campaigns to deliver more sales qualified leads to your sales team. Your customer-buying journey can be better personalized. Your marketing team will be further empowered to
To build your marketing and sales business intelligence please contact Dan Radu, Principal Consultant at info@macromator.com
Macro makes it easy for companies to run marketing and sales operations at scale. We enable companies with their digital marketing technologies to make better data-driven decisions.
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