Better B2B Websites

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Better B2B Websites

Better Designed & Customized Websites For Your Team

Macro's team of web design and content experts build custom websites focused on B2B lead generation. Each website our team creates is optimized for demand generation with the right content and strategy. Landing pages, forms, lead generation campaigns, website tracking and other best practice strategies are implemented from the outset.

Clients typically need to re-design their corporate websites for lead generation or launch websites for new offerings. In either case, a new website with proper content in place, integrated with your marketing automation solution, is necessary. All of our website development is based on a well defined demand generation strategy, using best practices in the elements of user experience and onsite Search Engine Optimization (SEO) best practices.
 


Why Does a Well-Designed, Content Focused B2B Site Matter?

 

69%

69% of Marketers say that customized content
is vital part of their website

80%

80% of marketers say that generating leads needs to be a
priority for website optimization programs

 

Effective B2B Websites That Generate Conversions

Our content marketing and design services span wide, from developing a unique content strategy catered to your business needs, to customized templates and well designed case studies.

Our mission is to elevate customer experiences through the orchestration of technologies, people, processes, content and data - let us help you enhance your workforce and take content creation out of your hands. We have the expertise to help you improve your targeting and customer engagement. 
 

B2B Website Services

Better Content Strategy 

Macro’s B2B marketing experts will work with you to help ensure that your new B2B website follows content marketing best practices. We review and improve your communication efforts and resoures using engagement strategies, making sure you always have demand generation in mind. 

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customized asset creation - illustration

Cutomized Asset Creation 

From case studies and presentations to how to guides, Macro's team of B2B and content marketing experts will consult with your team to build well designed assets that advertise your business strengths and address the needs of your customers and clients.

Landing Page Optimization

Macro's advisors will review your landing pages and make sure that best practices are being followed. We work with your team to implement suggestions and make changes that will result in higher conversion rates and better engagement. 

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Seo optimization illustration

SEO Best Practices 

Is your B2B website optimized for SEO? Want to make improvements but not sure where to start? Our team of SEO specialists will conduct a thorough SEO audit of your website -  touching upon all the key points and concepts to improve your site rank. 


 

Flexible resources

Dedicated Retainer

Our advisers help make your job easier on an ongoing basis. Adapting to your work style, we are a natural extension of your team for ongoing projects and campaigns. Use dedicated support for your marketing operations needs, so you’ll be able to focus on the larger marketing picture. Leave the details to us. Start your support now.

Project-Based

With this option, the length, scope and team for the assignment is as you request it. Use our resources to help speed up different projects and initiatives. Our highly skilled advisers come together to help you deliver your marketing objectives on time. See if this a fit for you.

Why Choose Us?

Global

Cost effective

Responsive


MarTech Partnerships & Recognitions

As Bronze Solution Partner, Macro helps companies succeed with digital transformation

Macro is honored and humbled to win Best Professional Services at the SME National Business Awards.

Macro sits on the MarTech Council of the Canadian Marketing Association

Marketo Silver Partner, fully qualified to help implement, optimize and scale Marketo marketing automation

Trusted By Leading Marketing Departments

Let's Talk

Fill out the form below and we will get in touch to better understand your needs.