What We Do

Create Magical Customer Experiences

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Revenue Focused Teams Work With Us To

2019 SME Award Best Professional Services

Best Professional Services

We won an award! Macro was recognized by Canadian SME National Business Awards and The Minister of Small Business, Export Promotion and International Trade for Best Professional Services.

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Marketing Operations Services

Our advisors help make your job easier on an ongoing basis. Adapting to your work style, we are a natural extension of your team for ongoing and project-based assignments and campaigns. Augment your team with the expertise you need so you’ll be able to focus on the larger marketing picture. Leave the details to us.

Select What Works Best For You

Simplify Your MarTech & CRM

Extract more value from your digital marketing tools for better data-driven decisions. Technology should enable your company, not impede operations. Review, simplify and improve with our help.

Technology Expertise
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Channel & Partner Marketing

Grow your business with partners. From building your business plans, to managing your partner incentive programs, Macro’s team of Channel Marketing experts can help you elevate your channel marketing strategy. Our team acts as a global concierge to your world wide network of partners.

Grow Your Business

Global Concierge Team

With resources in different countries, we're able to help you outsource. Augment your team with execution experts. Our extra hands & brains help you manage and run your operations while adapting your work style. Speed up execution and deliver results, quicker.

Access Global Resources

Learn Best Practices

Power Up Your Channel With a Global Concierge Service
Power Up Your Channel With a Global Concierge Service

A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.

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Marketo and Google Cloud Integration
Marketo and Google Cloud Integration

One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.

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What Marketing Operations needs to know about Google Cloud
What Marketing Operations needs to know about Google Cloud

Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.

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Trusted By Leading Marketing Departments

Learn From Examples & Results

Lead Nurturing at Macro

How Macro Built Better Channel Relationships for Top B2B Player

Macro helped implement a Unified Channel Management (UCM) platform then moved into building a global concierge team to strengthen Partner relationships for our clients. The results speak for themselves, with more than 80 partners engaged and 650+ new Partner registrations.

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Lead Nurturing at Macro

How Lead Nurturing Improves Your Pipeline

Some prospects that come to your site may be interested in your services, but may not be ready to buy. See how a lead nurturing strategy can help nurture these leads with engaging content to drive more conversions.

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Lead Nurturing at Macro

How Macro Managed an Outsourced Demand Generation Center

Macro helped the client by successfully establishing a 'Campaign Desk,' - a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client's marketing strategy.

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MarTech Partnerships & Recognitions

As Bronze Solution Partner, Macro helps companies succeed with digital transformation

Macro is honored and humbled to win Best Professional Services at the SME National Business Awards.

Macro sits on the MarTech Council of the Canadian Marketing Association

Marketo Silver Partner, fully qualified to help implement, optimize and scale Marketo marketing automation

Let's Talk

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