Partner & Channel Marketing Experts

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Extra Hands & Brains for Your Partner Marketing Operations

Generate Demand With Your Partners

Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Macro’s team of experts can help you put your channel marketing strategy in practice.

Manage Partner Incentive Programs

Partner Incentive Programs can be a great way to motivate your partners to reach their goals. Whether you’re offering performance or activity based incentives, Macro can help your firm stay in touch with partners and prepare messages that clearly identify your incentive program objectives and requirements.

If you require a more in depth level of assistance, Macro has that covered too. Our team can help plan , execute, and measure your partner incentive program.

Joined Marketing Programs

With Macro by your side, we can be that extra hand to take our demand generation efforts to the next level. We can create high-quality, valuable content that communicates leadership as well as run multi-channel campaigns. To further push your demand generation initiatives along, Macro’s experts can help you with:

Content Syndication:

  • Leverage your chosen platform to generate leads for your partners using the power of web syndication.
  • Develop a wide variety of content, from emails to thought leadership articles.

PaidAds, Display Campaigns & Events

  • Ideate, create and implement paid & display campaigns
  • Identify/organize and participate in industry roundtables, workshops, webinars

Build Partner Business Plans

Building joint Business Plans is crucial part for your partner’s go-to-market strategy. Macro’s team of experts can:

  • Help build a Business Plan for your partner
  • Ensure that your partner’s plan is aligned to your annual business plan
  • Help the partner execute the business plan and achieve its quarterly targets
  • Liaison with the stakeholders to help the partner execute the business plan

Streamline Your Market Development Funds (MDF)

A well funded marketing channel is an effective marketing channel, and Market Development Funds (MDF) are designed to do just that. They are funds designed to support your partner’s business objectives and goals and can go a long way towards helping them develop and grow their marketing and sales programs.

  • Application Process
  • Selection & Approval
  • Allocation & Campaigns

Avoid Known Pitfalls

One of the main issues with MDF funds however, is that many partners may meet the qualification requirements but don’t apply, resulting in unclaimed funds. This can be due to partners lacking the resources to plan proper submissions, or the result of them simply not having the resources to develop a good plan that is submission ready.

ZINFI Technical Expertise

ZINFI is an innovative, partner marketing platform that constantly builds on their technology to provide better solutions for businesses. If your firm is looking to transition to a cloud-based partner marketing platform like ZINFI, we can help.

If you’re already using ZINFI, our team specialists can help you achieve its full potential as a platform. ZINFI is also fully integrated with Salesforce, and we’ll show you how you can track your partner marketing and sales campaigns directly.

Learn more about our ZINFI Concierge Services.

MDF Application Consulting

Macro has developed a plan to assist your partners through the application process and encourage more submissions. We follow up with partners and help them submit plans that include MDF best practices. If you’re coming to us as a partner, our team of specialists help you:

  • Secure funding
  • Ensure timely claim reimbursement
  • Automate your funding process approval
  • Ensure transparency

Unified Channel Management (UCM) 

Let Macro help you implement a Unified Channel Management (UCM) strategy. Take a different approach to channel and partner management, by streamling your business process automation processes to  put together an optimized global channel.

Learn more about Unified Channel Management.
 

Get Started

Seize the potential of what partner marketing can do for your business.Macro’s team stands ready to help you get started on your journey.
Contact us today to learn how we can help your firm and its partners succeed.

Why Choose Us?

Global

Cost effective

Responsive


MarTech Partnerships & Recognitions

As Bronze Solution Partner, Macro helps companies succeed with digital transformation

Macro is honored and humbled to win Best Professional Services at the SME National Business Awards.

Macro sits on the MarTech Council of the Canadian Marketing Association

Marketo Silver Partner, fully qualified to help implement, optimize and scale Marketo marketing automation

Trusted By Leading Marketing Departments

Best Professional Services

Macro Wins SME National Business Awards

We’ve got an exciting announcement: Macro has been recognized for Best Professional Services at the SME Awards! We’re honored to be recognized by the industry. It couldn’t have been possible without the hard work of every single member of our team. Learn more about why Macro was recognized.

 

Flexible resources

Dedicated Retainer

Our advisers help make your job easier on an ongoing basis. Adapting to your work style, we are a natural extension of your team for ongoing projects and campaigns. Use dedicated support for your marketing operations needs, so you’ll be able to focus on the larger marketing picture. Leave the details to us. Start your support now.

Project-Based

With this option, the length, scope and team for the assignment is as you request it. Use our resources to help speed up different projects and initiatives. Our highly skilled advisers come together to help you deliver your marketing objectives on time. See if this a fit for you.

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