Pardot Lead Scoring and Grading

Pardot Lead Scoring

Pardot, on the other hand, can be used with lead grading. This will ensure that the leads which are received by sales, from marketing, are the most qualified. Lead scores can be indicated by numerical values which can show how interested the prospect is, when it comes to product and/or service.

You can set up, what you consider to be the most “valuable” actions for a prospect. For example, these actions could be: asking for a demonstration or asking about pricing. Then, you can construct your scoring that will indicate just how strong the prospect’s interest level is. Also, your scoring can indicate how active they’ve been, within a certain time period.

What influences lead scoring?

A lead’s score can be influenced by:

• The number of downloads that specify where the prospect is at, in respect to the buying cycle.
• The number of pages that are viewed and which pages are viewed, that will indicate how engaged a prospect is with your site.
• Website searches that will also indicate a prospect’s interests and priorities.
• Email click-throughs also show what a prospect is interested in.

Why do companies use Macro for Pardot lead scoring and grading?

Both marketing and sales departments turn to Macro when they need help:

• Starting to use both behavioral and demographic lead scoring
• Optimizing the current lead scoring to be more accurate for the sales process
• Complex lead scoring and grading methodologies for different products lines and service offerings need to be put in place
• Want to explore advance lead scoring techniques such as predictive analytics

What’s in it for you?

• Lead scoring workshop & build
• Advance lead scoring practices and examples
• Alignment of both sales & marketing departments on lead scoring methodologies
• Sales training on how to use lead scoring