Pardot Training Workshop

Pardot Marketing Automation Made Easy

Over the course of this custom workshop, you’ll learn to be proficient in Salesforce’s Pardot marketing automation system.The content in this custom workshop is presented at a practical level, through clear visual examples and hands-on exercises, designed to help you develop your marketing technology skills.

The workshop will inspire you with new marketing ideas for upcoming campaigns and help you improve your Pardot, giving you a fresh perspective on digital marketing. After this workshop, you’ll never look at Pardot the same way again.

Skills & Knowledge You’ll Gain

By the end of this workshop, you’ll be able to:

• Build robust landing pages with forms for lead generation
• Troubleshoot your Salesforce CRM Synch
• Better nurture your prospects with the Pardot Engagement Studio
• Better target your audience with lists and segmentations
• Optimize your Lead Scoring and Grading
• Design more effective marketing emails

Workshop Modules

During the workshop, we will cover these modules:

• Visitors
• Prospects
• Pardot Campaigns
• Pardot Forms
• Lead Management
• Scoring
• Email Marketing
• Pardot Engagement Studio
• Landing Pages
• Social Marketing

Advanced topics for Pardot Administrators will also cover:

• Security
• Administration
• Salesforce Integration

Remove the Technical Noise – Focus on Practicality

Although this is a technical workshop, we’ve tailored the content to the needs of marketing professionals who need to know how to use Pardot effectively. In this workshop, Dan Radu removes the technical noise and presents Pardot both in terms of strategy and technology – with examples and practical exercises.

Who Is This Workshop For?

This workshop is for digital marketing professionals who currently use Pardot and need guidance on strategy, administration and industry best practices. It’s ideally suited to:

• Demand Generation Professionals
• Content Marketers
• Marketing Leaders
• CRM Administrators
• Growth Hackers and Marketers
• Sales Professionals
• Marketing Operations Professionals

Prerequisites

Participants must use Pardot and possess an understanding of digital marketing and lead generation. If you’re unsure whether the workshop will be at the right level for you, email us at info@macromator.com

Certifications

After completing all modules with this instructor led workshop, you will be prepared to take the Pardot Certification exam. This will be a huge asset to your organization.