Pardot Lead Nurturing Campaigns

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Pardot Lead Nurturing

Best Pardot lead nurture strategies and campaign execution

Engage prospects that are not yet ready to buy

Lead nurturing is a crucial modern marketing tactic. The practice of lead nurturing, also known as drip marketing, ensures that content is delivered as needed for leads which could potentially be clients at some point in the future.

woman standing near a graphic

Why should you nurture your leads?

Pardot lead nurture statistics:

  • Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)
  • 65% of B2B buyers only engage with a vendor sales rep after they’ve already made a purchase decision. 83% of those customers only want to hear from you if you are able to be relevant and contextual (2015 IDC Study commissioned by Salesforce)

Intuitive prospect targeting

Macro develops the strategy and implementation to make sure that all Pardot prospects get engaged with the appropriate message at the right stage in your pipeline. Pardot is not very intuitive when it comes to building sequence of emails but our expertise helps you make everything work as it should.

How to nurture your leads in Pardot

Here is how it works: The Pardot Engagement Studio is the right tool to create the necessary branch logic to schedule your lead nurturing campaigns and follow up actions.This allows you to start your nurture, send a sequence of emails, create follow up actions and track your nurture performance. Macro team can make all this easy for you.

How to nurture your leads in Pardot

Here is how it works: The Pardot Engagement Studio is the right tool to create the necessary branch logic to schedule your lead nurturing campaigns and follow up actions.This allows you to start your nurture, send a sequence of emails, create follow up actions and track your nurture performance. Macro team can make all this easy for you.

How to use Pardot Lead Nurture

  • Maintain engagement with prospects which are not ready to buy yet
  • Move opportunities down the pipeline faster
  • Educate prospects on your products and services
  • Automate communications weekly or monthly
  • Target content for different buying cycle stages
  • Discover and investigate additional revenue opportunities
Why Choose Us?

Global

Cost effective

Responsive

Learn More

Watch this video to get a quick understanding of how Salesforce Pardot can help you with you your needs:

Happy Pardot Clients

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