Marketo Lead Scoring Services

MEET US
×

Fill out the form below and we will get in touch to better understand your needs.

Marketo Lead Scoring

Focus Only On Surefire Leads

How Lead Scoring Works

Lead scoring helps your sales team find and focus on the hottest leads most likely to buy. You can practice scoring your leads on both behavioral and demographic (also known as firmographic) parameters to have the best understanding when someone is ready to engage with sales.

Marketing departments need to work in close collaboration with sales to understand what behavior are good buying signals, what data is required from leads perform accurate scoring and when is a lead sales qualified?

man presenting a list

When Do Companies Use Macro For Lead Scoring?

Both marketing and sales departments turn to Macro when they need help

  • Starting to use both behavioral and demographic lead scoring
  • Learning how to set up lead generation scoring
  • Optimizing the current lead scoring to be more accurate for the sales process
  • Complex lead scoring guide and grading methodologies for different products lines and service offerings need to be put in place
  • Want to explore advance lead scoring techniques such as predictive analytics

What’s In It For You?

Companies turn to Macro for:

  • Lead scoring workshop & build
  • Lead scoring best practices
  • Advance lead scoring practices and examples
  • Alignment of both sales & marketing departments on lead scoring methodologies
  • Sales training on how to use lead scoring
 

How We Work

 

As part of our mission to make life easier and elevate your customer experience, Macro offers dedicated and project based resources that fill your capacity gaps, alleviate your workload, and help you deliver projects on time.

Dedicated Resources

Macro offers dedicated resources to help your team get their projects done on time. When you’re experiencing capacity gaps and looking to fill them, we have you covered. Our specialists examine your needs, and direct the appropriate expertise to help you reach your objectives.

Project-Based

Sometimes your capacity needs might be temporary and project-based. Macro offers resources on a per-project basis to help you finish your work, quicker. When your workload for a particular project is too much to handle and you’re worried about delivering on time, this is a good option.

Why Choose Us?

Global

Cost effective

Responsive

Trusted By Leading Marketing Departments


MarTech Partnerships & Recognitions

As Bronze Solution Partner, Macro helps companies succeed with digital transformation

Macro is honored and humbled to win Best Professional Services at the SME National Business Awards.

Macro sits on the MarTech Council of the Canadian Marketing Association

Marketo Silver Partner, fully qualified to help implement, optimize and scale Marketo marketing automation

Let's Talk

Fill out the form below and we will get in touch to better understand your needs.