Marketo & Salesforce Integration Advance Health-Check

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Marketo & Salesforce: The Dynamic Duo

Salesforce and Marketo Integration

How Does It Work?

Surely, Marketo has a very robust integration into Salesforce. To use both Marketo marketing automation system and Salesforce CRM, a certified expertise is required in both platforms. Therefore, to find out if Macro services are right for you, ask yourself the following:

  • Do you have a Marketo Certified Expert available to help you with best practices and guide you as needed?
  • Does your marketing agency have any certified resources in Marketo or Salesforce?
  • Do you have a Certified Salesforce Administrator to help you with all your Salesforce marketing initiatives?
  • Do you have someone who knows both systems?

When Do Companies Use Macro’s Consulting Services?

Companies turn to Macro’s expertise and knowledge in both systems when:

  • Marketing and sales departments are in a constant conflict
  • Salesforce CRM is not fully customized to accommodate all marketing initiatives and goals
  • Marketing initiatives do not follow the sales process
  • There is a lack of reporting in Salesforce
  • No Certified Salesforce Administrator available
  • No Marketo Certified Expert available
  • The current marketing agency lacks the technical skills required to make both systems work

What’s In It For You?

  • Certified Salesforce Administration services
  • Marketo Certified Expert services
  • Sales and marketing alignment
  • Change management and business transformation
  • Documentation of processes
Why Choose Us?

Global

Cost effective

Responsive

Happy Pardot Clients

Testimonials

Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.

- By Rosalin, Sales & Marketing Director

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!

- By Robert, CEO

It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!

- By Dasha, Marketing Manager

he expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.

- By Tom, Demand Generation Director

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