Plain vanilla content like blog posts and landing pages are slowly dying. Therefore, Content Hubs, Resource or Insights Centers are here to provide a better experience. They bring together all your content for every step of the journey to your content hungry visitors.
Uberflip’s Content Experience Framework demonstrates how to create personalized content experiences through content hubs. From Uberflip.
Uberflip, a Toronto based marketing technology startup, is focused on creating engaging content-based experiences between businesses and their prospects. The objective is to accelerate lead generation. Their platform for creating content hubs is built around Uberflip’s Content Experience Framework. We’ll walk you through it.
Centralize Content. Firstly, locate all your content and pour it into one central location. Remember to look for social media posts, infographics, webinars and content that has inspired you, a leader in your field.
Secondly, audit your content for easy location by organizing it into different fields using tags. Decide what can stay or go depending on your strategy and how you’d like prospects to proceed through the sales funnel.
Personalized Experiences. Next, rather than throwing all content onto a webpage, tailor the experience for your audience based on your buying persona, industries, pain points or other interests. Walk your audience through the content like a museum exhibit.
Use Your Content. Next, lead prospects to your content hub by sending out the link in the channel they most respond to (email, social media, direct mail, etc).
Generate Leads. Finally, with your well-crafted content hub, lead generation increases alongside insights to your buying persona’s actions. When looking to create content hubs, look no further than Uberflip.
To maximize the benefits of a content hub, use Macro’s content strategy services. Combining the skills of IT, writing, editing and curating, Macro builds content hubs that turn prospects into sales.
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